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Who we are

Basket Brigade UK is a loving, charitable organisation who deliver baskets of food, love and hope on December 23rd every year to those who could really do with a helping hand at Christmas.

Karl Pearsall, founder of the YES Group, and Liane Pedro created the UK version of Basket Brigade after attending a Tony Robbins event 30 years ago.

In 2023, it became a registered charity.

Our charitable objects are “to relieve the need of individuals and families in the UK, who are experiencing poverty or financial hardship at Christmas time, by the provision of food parcels, via a distribution network, to enable those in need access to a nutritious and substantial meal that they could not otherwise afford”.

Charity No 1200548

How it started

Tony Robbins, coach, author, speaker and entrepreneur started Basket Brigade over
40 years ago.

At the age of 12, Tony’s family were struggling financially and one day he opened the door to a stranger holding a basket of food.

Tony’s family receiving a basket of food when his parents were in difficulty, led to the belief that ‘strangers care’.

This experience never left him and a few years later when he was old enough to do the same to others in need, Basket Brigade was born.

To receive a basket of food, love and hope,
at a time when life isn’t your best friend,
from complete strangers, is something that is life-changing.

Who we help

One small act of generosity on the part of one caring person can transform the lives of hundreds.

Basket Brigade has helped thousands and thousands of people in need over the last 25 years. Here’s what some of them had to say about the impact that basket of food had on them.

Our Vision

In the spirit of giving, bringing communities together to deliver hearty Christmas meals to more people in need.

Our Mission

We deliver baskets of food, love and hope on December 23rd every year to those who could really do with a helping hand at Christmas.

Our Values

Integrity– We demonstrate honesty, transparency and ethical behaviour in all actions and decisions.

Non-judgement – We treat everyone with respect, love and honesty, regardless of their situation.

Compassion – We show empathy and kindness towards those we serve, recognising that anybody can find themselves in a situation of need at Christmas time.

Collaboration – We partner with other organisations, businesses and charities to maximise our reach to those in the community who are in need of help at Christmas.

Contribution – Volunteering and giving up your time to help others will lead to a more thoughtful, caring and compassionate you.

Fun – The day of Dec 23 is not just about making baskets of food, love and hope, it’s about having fun while you do it.

Charity Trustees

Giles originally heard about Basket Brigade while at a Tony Robbins event, first attending Basket Brigade in London in 2014.

From then on Giles has participated in the Leadership Team each year and was the Event Leader from 2016 – 2023.

In 2022 Giles led the efforts to establish Basket Brigade UK as a charity and has served as
Chair & Trustee since.

Geeta has been a great supporter of Basket Brigade since attending both the Tony Robbins’ and Yes Group events in 2003.

She was Chair of Yes Group London for a couple of years, the place where Basket Brigade began, and is a keen supporter of Tony Robbins’ mission of ending suffering in the world.

Geeta has volunteered in different capacities at Basket Brigade from making baskets, delivering baskets and fundraising.

Tony got involved with Basket Brigade through the YES Group back in 2014 and has been helping out in some sort of capacity ever since.

He has served on the Leadership Team, raised money as an auctioneer on the YES Group stage, crewed on the day of the event and of course, built baskets.

You will also have seen him on stage as our MC, which to date he has done 4 times (and loves!).

Tony has also personally raised nearly £25k for Basket Brigade.

Rachel attended a Tony Robbins event in 2016 where she first heard his story of receiving a basket of food as a child.

Then in 2017 she decided she’d like to do something similar and it was then that she became aware of the Basket Brigade events in London.

She immediately jumped into the Leadership Team, heading up Fundraising in both 2017 and 2018 and then mentoring the new Fundraising Lead in 2019.

In 2022 she became a Trustee of the newly formed Basket  Brigade UK Charity.

Giles Button

Chair & Trustee

Responsible for liaising with the event team to ensure the events are held in line with the charities objectives.

Geeta Taylor

Secretary & Trustee

Responsible for ensuring the charity complies with its legal obligations.

Tony Snow

Trustee

Responsible for the branding and marketing.

Rachel Gregory

Treasurer & Trustee

Responsible for the overall financial position of the charity and ensuring accounting deadlines are met.

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